Movies anytime and anywhere
The daredo network keeps the whole chain of exploitation in its hands and is thus able to exploit all of the various rights connected to a movie: distribution and broadcasting rights for cinema, TV-sales, DVD/Blu-Ray distribution, digital rights exploitation (streaming and download), advertising and merchandise rights as well as the right to produce additional products like soundtracks, eBooks and audio books. The chain is complete, and thus guarantees the best possible exploitation with the creator’s best interest in mind.
daredo media operate successful film labels such as Darling Berlin or M-Square Pictures and prosecute an own theatrical distribution incl. booking and billing to the German cinemas. Beside this, daredo media is also running several well know music labels. So if there is an interesting soundtrack, you can see a parallel music release during the exploitation of the appendant film.
Starting with the release concept of a movie, including detailed marketing plans via budgeting and coordinating all promotion activities up to checking all possibilities of distribution funding and organizing the delivery process to cinemas, the whole process of releasing a film lies in one hand, and thus guarantees perfectly coordinated timing and the best possible marketing within the many exploitation possibilities that the movie business offers. The main difference between this concept of “intermedial marketing” and the currently applied approaches to commercial exploitation of media is not only the closer linkage between the different marketing possibilities – it rather starts at the very beginning with a special approach to the movie itself, and it ends after a development process with individual strategies, which have no restrictions by predetermined priorities in marketing whatsoever.
Example for an intermedial schedule:
Our goal is to provide consumers via all channels possible to give them the chance to watch, buy or stream what they want anytime and everywhere. We don’t want to persuade potential consumers to change their user behavior just to get the chance to view a movie from our rooster. We want to bring the content exactly to the place the users like to watch, buy or stream their selected film.