Up until now, the process of exploiting an independent full-length movie involved several different agents concentrating on their respective exploitation areas (TV broadcasting, DVD/Blu-Ray release, etc.) and trying to generate results independently. In contrast to this, daredo media keeps the whole chain of exploitation in its hands and is thus able to exploit all of the various rights connected to a movie: distribution and broadcasting rights for cinema, DVD/Blu-Ray exploitation via digital rights (streaming and download), advertising and merchandise rights, as well as the right to produce additional products like soundtracks, eBooks and audio books. The chain is complete, and thus guarantees the best possible exploitation with the creator’s best interest in mind. We call this strategy “intermedial marketing“.